The big difference between today and thirty years ago – nobody needed passwords then. Just a drivers licence. Now they want our retina and finger prints. Next they will be after our memories and skills. Imprints of our personalities will become available online. Individuality will be lost in a miasma of traded iconography and ideas that betray no reason.

Or we will retain our individuality despite this assault of psychic interception. There is the Internet. And there is the Mobile Internet. People wonder why Facebook is full of these silly questions “What is your favourite colour” and then all your ads go blue.

Marketing could have intimacy as its goal but then it is not marketing. It is futile manipulation and as any manipulator will learn about humanity, they will not play ball. They change their minds and momentum often, and you will go on looking for holy grails.